October 31, 2020  
 
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Marketing a Directory and Guide Advertising Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a directory and guide advertising business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Hiring A Marketing Firm

Eventually nearly all directory and guide advertising business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Once you decide to hire a professional marketing firm for your directory and guide advertising business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Coupons

Although they have traditionally been associated with a handful of industries, coupons are viable resources for directory and guide advertising business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, directory and guide advertising business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Public Relations Strategies

If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

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Given your interest in marketing and in directory and guide advertising businesses, you might find these additional resources to be of interest.

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