June 2, 2020  
 
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Marketing a Directory and Guide Publishers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a directory and guide publishers business, exceptional marketing may well be the determining factor in your long-term survival and success.

For a directory and guide publishers business, exceptional product quality is only part of the struggle to meet revenue goals.

A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your directory and guide publishers business's planning process.

Industry Resources

Lone rangers don't survive long in a directory and guide publishers business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Directories

Directories are a common tool for finding a directory and guide publishers business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing directory and guide publishers businesses in a region or territory. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Marketing Collateral

Every piece of collateral your directory and guide publishers business creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your directory and guide publishers business's investment in collateral will be pointless.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in directory and guide publishers businesses, you might find these additional resources to be of interest.

Phone Book Ads

Unique Selling Positions

Selling a Directory and Guide Publishers Business


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Interested in learning more about what it takes to market a directory and guide publishers business? We invite you to send us your questions and feedback!


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Do You Plan on Opening a Directory & Guide Publishers Business In the Near Future?

For tips on how to start a directory and guide publishers business, here are some more appropriate better resources for you:

Opening a Directory & Guide Publishers Business

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If you consider directory and guide publishers businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

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