October 26, 2020  
 
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Marketing a Disabilities and Special Needs Clothing Business

It's becoming more and more difficult for disabilities and special needs clothing businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

Sales, profitability, market share -- the things that matter most to business owners all come down to how well you market your brand and products.

Top performers habitually integrate sound marketing concepts with market demands.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. However, it would be a mistake to discount broadcast advertising entirely. Many disabilities and special needs clothing businesses continue to find ways to attract audiences to their brand through broadcast media. Best practices for the use of broadcast advertising require businesses to evaluate their target audience's listening or viewing patterns and then tailor their media purchases to specific media outlets rather than blanketing the geography with brand messaging. When marketing disabilities and special needs clothing businesses, the target audience is almost always local or regional. For broader reach, you'll likely need to look beyond broadcast venues and explore other online and offline marketing vehicles.

Cost Tracking

The economy is a constant concern for people who own a disabilities and special needs clothing business. When businesses buy mailing lists, they expect a return for their investment. Unfortunately, they don't always get it. More often than not, you'll get a better ROI from highly rated list providers than you will from cheaper alternatives. A solid mailing list minimizes the risks associated with stale leads or leads that fall outside of your marketing parameters.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other disabilities and special needs clothing businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

More Marketing Tips and Related Articles

Given your interest in marketing and in disabilities and special needs clothing businesses, you might find these additional resources to be of interest.

Selling a Disabilities and Special Needs Clothing Business

Unique Selling Positions

Getting a Toll Free Number

Advertising in Newspapers


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