June 1, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Disappearing Beds Business

Small and medium size disappearing beds businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A single characteristic divides today's best disappearing beds businesses from the ones that are struggling to keep the doors open.

What to know the characteristics that distinguish leading disappearing beds businesses from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Hiring A Marketing Firm

Eventually nearly all disappearing beds business operations turn to marketing firms for guidance. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your disappearing beds business, it's important to find a firm with proven experience in the industry. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Public Relations Strategies

Public relations is more subtle, but no less powerful than a full-blown marketing push. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. Without price matching, if they can locate lower pricing from a competing disappearing beds business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

Additional Marketing Advice and Related Articles

Given your interest in marketing and in disappearing beds businesses, you might find these additional resources to be of interest.

Selling a Disappearing Beds Business

Magazine Advertising

Internet Marketing

Advertising in Newspapers


Conversation Board

Do you have any more tips about marketing disappearing beds businesses? If so, submit your comments and suggestions so other business owners can learn from your experience.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Disappearing Beds Business?

For those who want to open a disappearing beds business, these resources provide helpful advice:

Starting a Disappearing Beds Business

Sell to Disappearing Beds Businesses?

If you want information on how to sell to disappearing beds businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Disappearing Beds Businesses

Mailing Lists for Disappearing Beds Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary