October 30, 2020  
 
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Marketing a Discing Services Business

A profitable discing services business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

A snazzy logo, glossy brochure and must-have brand merchandise mean nothing apart from a robust marketing strategy.

Customer loyalty isn't what it used to be. These days, customers expect value and nothing communicates value more than a solid marketing plan.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a discing services business. Small product details translate into key value propositions which are critical for distinguishing a discing services business in the competitive arena. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Leveraging Print Ads

Print advertising has been a marketing staple for discing services businesses. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. Even though the Internet has challenged the position print ads once held in marketing circles, you can still realize substantial gains from marketing your discing services business in printed media. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.

Mailings

It makes sense for discing services businesses to participate in direct mail marketing tactics. A coordinated mailing campaign raises your company's profile and draws new customers into the business. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

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