Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
It's not hard to convince most business owners that marketing plays a vital role in strategic planning. But in a zero-sum economy, there are winners and losers -- and here are some of the things that will help keep your Disciples Of Christ church at the top of the heap.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many Disciples of Christ churches. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. In a crisis, accurate contact lists can be a lifesaver. A top quality mailing list provider can provide fast turnaround times on up-to-date and filtered lists.
Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. When you're marketing a Disciples Of Christ church, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.
All business owners want to generate buzz about their products, services, and brand. Whether you call it viral marketing or word-of-mouth advertising, a lot of ground can be gained by encouraging positive conversations about your company. When you're promoting a Disciples Of Christ church, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
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