May 27, 2020  
 
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Marketing a Discount Store

Looking for innovative ways to market a discount store? Although you there are no magic bullets that will enable you to dominate the industry, there are several things you can do to improve visibility and market presence.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Simplistic promotional techniques can't penetrate the clutter of the current marketplace. Effective marketing now means translating market learnings into techniques and tactics that are relevant to your business.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a discount store, it's worthwhile to invest in strategies to promote brand conversations. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Marketing Collateral

Every piece of collateral your discount store creates is a tangible reflection of your brand distinctive and core values. To squeeze the most impact from your collateral, it needs to be targeted toward its recipients. Delivered to the wrong person, a valuable piece of collateral will collect dust. Collateral distributed through direct mail channels realizes its highest return when it is paired with an updated mailing list from a top mailing list vendor. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your discount store's investment in collateral will be pointless.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. If your company's prices can be beat by someone else's discount store, buyers will jump on it. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

Internet Marketing

Selling a Discount Store

Yellow Pages Advertising

Phone Book Ads


Conversation Board

There's more to discuss that we can cover in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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For tips on how to start a discount store, here are some more appropriate better resources for you:

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