If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your Divine Science church cut off from the marketplace.
Marketing increases the brand footprint of a Divine Science church using a carefully crafted mix of techniques and tactics.
Leveraging Print Ads
Print ads have always been a popular way to promote Divine Science churches. Historically, Gutenberg's invention has been used for a broad range of commercial and promotional applications. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your Divine Science church in printed media. In fact, since so many companies are reallocating resources toward online advertising, you can get good deals on print ad placements in regional publications and markets.
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a Divine Science church, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, Divine Science churches may be able to increase the impact of their marketing tactics. But on the whole, measurement and evaluation are two of the most powerful weapons in your ROI arsenal. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Given the importance of measurement and evaluation, Divine Science churches often choose to consult with professional marketers for assessment tools and strategic insights.
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