October 25, 2020  
 
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Marketing a Document Restoration and Preservation Services Business

The value and earning capacity of a document restoration and preservation services business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

We see marketing as the great equalizer, a business discipline capable of dramatically increasing a small company's footprint in the marketplace.

What to know the characteristics that distinguish leading document restoration and preservation services businesses from average companies? It's strong messaging. And if your marketing vehicles aren't crystal clear, you could become a casualty of the marketplace.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other document restoration and preservation services businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Market Segmentation

Given the current competitive landscape, you can't successfully promote a document restoration and preservation services business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your document restoration and preservation services business promotional efforts.

Leveraging Print Ads

Print advertising has been a marketing staple for document restoration and preservation services businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your document restoration and preservation services business through traditional print ad mediums. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.

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For tips on how to start a document restoration and preservation services business, here are some more appropriate better resources for you:

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