October 31, 2020  
 
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Marketing a Dog and Cat Foods Retail Business

A profitable dog and cat foods retail business is about more than supply and demand. It's about designing ways to entice new customers to engage with your products and to encourage existing customers to increase the frequency of their purchases.

Great dog and cat foods retail business entrepreneurs are adept at promoting their brand and products. Yet in this industry, the characteristics of able marketers aren't always obvious.

Purpose in marketing is the key to success in this space. High-performing dog and cat foods retail businesses achieve market dominance through the careful execution of deliberate strategies. The inclusion of innovative tactics and techniques is important, but the consistent application of sound marketing principles may be the most important factor in raising your brand's visibility with buyers.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other dog and cat foods retail businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Loss Leaders

Smart dog and cat foods retail businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. A classic mistake of loss leader marketing is to create pricing without researching the competition. In a worse case scenario, you could be counting on pricing that is higher than your competitors. When used in dog and cat foods retail businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

Niche Marketing

Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of dog and cat foods retail businesses trying to establish a larger footprint in a targeted market segment. To be effective, niche marketing requires attention to the kinds of details many businesses overlook. A keen awareness of your company's unique value proposition is a prerequisite for success in this approach.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

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For dog and cat foods retail businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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