October 20, 2020  
 
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Marketing a Door Repair Business

Small and medium size door repair businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Struggling to find the right combination of marketing strategies and tactics for your door repair business? That's becoming a common theme these days, especially in this market sector.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a door repair business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. If rebranding is unavoidable, it's important to update the brand while maintaining the elements that make it recognizable to consumers.

Niche Marketing

Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of door repair businesses trying to establish a larger footprint in a targeted market segment. Niche marketing isn't new. It's been around for years and has proven to be most effective for firms that understand their key strengths and core audience.

As a side note, it's important to customize your marketing tools to accommodate a niche strategy. Leading mailing list providers can filter contacts for more cost-efficient and effective direct mail campaigns.

Directories

Directories are a common tool for finding a door repair business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing door repair businesses in a region or territory. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

More Marketing Tips and Related Articles

Given your interest in marketing and in door repair businesses, you might find these additional resources to be of interest.

Unique Selling Positions

Getting a Toll Free Number

Selling a Door Repair Business

How to Segment Markets


Conversation Board

For door repair businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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