September 26, 2020  
 
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Marketing a Draperies and Curtains Wholesale and Manufacturers Business

The value and earning capacity of a draperies and curtains wholesale and manufacturers business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing is much more than classified ads, business cards, and brochures.

Like it or not, product quality alone doesn't deliver repeat customers. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Marketing Collateral

There is nothing insignificant about marketing collateral. Even small pieces of marketing content, from business cards to product sheets, say something about your draperies and curtains wholesale and manufacturers business. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For example, if you're spending good money on a direct mail collateral, it's worthwhile to invest in a premium mailing list from a leading mailing list provider. If you're like most business owners, you invest substantial resources in the creation of quality collateral. If you don't invest similar resources in mailing lists and other distribution channels, your draperies and curtains wholesale and manufacturers business's investment in collateral will be pointless.

Social Media Monitoring

Social media has become a prominent fixture in marketing. For small businesses, an aggressive social media campaign can level the playing field by generating online buzz that competes with corporate marketing initiatives. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. Most draperies and curtains wholesale and manufacturers businesses are especially vulnerable to negative exposure through social media. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Industry Resources

Inexperience and a lack of industry connections have an isolating effect on owners of a draperies and curtains wholesale and manufacturers business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

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For draperies and curtains wholesale and manufacturers businesses, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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