May 31, 2020  
 
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Marketing a Drapery and Curtain Cleaning Services Business

Trying to market a drapery and curtain cleaning services business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.

Business savvy entrepreneurs usually have a solid foundation in marketing. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a drapery and curtain cleaning services business.

Mailings

At some point, your drapery and curtain cleaning services business will engage in direct marketing. A coordinated mailing campaign raises your company's profile and draws new customers into the business. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Social Media Monitoring

Brand advocacy is a buzzword in marketing circles. What does it mean? Using consumer-oriented platforms to encourage customers to create user-generated content about your products and company, typically through social media. Social media can quickly go negative, turning brand advocacy into "badvocacy", a scenario in which consumers and users create content deriding your company and your products. All drapery and curtain cleaning services businesses have too much at stake to ignore derogatory social media mentions. To counter negative social media, you'll need to monitor your brand's online presence and enter the conversation, redirecting negative discussions toward more positive topics.

Customer Awareness

Many of the highest performing drapery and curtain cleaning services businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. Businesses that market blindly fail to achieve acceptable ROI for their efforts. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

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Conversation Board

The drapery and curtain cleaning services business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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