In a drapery and curtain trimmings and supplies business, the line between success and failure is based on more than the execution of core competencies.
In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any drapery and curtain trimmings and supplies business willing to adapt its strategy to the demands of the marketplace.
Ethically challenged marketers are a dime a dozen in today's economy. Industry-leading drapery and curtain trimmings and supplies businesses avoid marketing tactics that exploit their customers. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Never underestimate the value of good buzz with consumers. There are multiple ways owners can tout the benefits of their product offerings, but the most effective promotions are personal recommendations or word of mouth advertising. For a drapery and curtain trimmings and supplies business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. To encourage marketplace conversations, you'll need to equip consumers with the tools they need to create meaningful brand dialogues. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
You've seen the contest concept in action, even if it wasn't used in a drapery and curtain trimmings and supplies business. Although a contest won't automatically translate into higher revenue, it can be a strategic component of a comprehensive marketing plan. Even good contests carry risks, namely the possibility that your business will be dogged by allegations of unfair prize awards. That's why drapery and curtain trimmings and supplies businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
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