September 24, 2020  
 
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Marketing a Driving Information Business

Marketing a driving information business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for driving information business owners and managers.

The task of promoting a driving information business is an unforgiving exercise, full of hurdles and hidden challenges.

Tenacious messaging and the identification of new delivery channels can be an on ramp to driving information business marketing success.

Promotional Calendars

Sloppy marketing programs have no place in growing driving information businesses. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. Many list vendors appreciate promotional calendars because they are useful for timing the delivery of the resources your business needs to meet strategic objectives.

Geolocational Marketing

Androids, iPhones and Blackberries have made mobile technology a must-have resource for today's consumers. Equipped with GPS components, today's smartphones give consumers the ability to perform navigation and other geolocational tasks. As a driving information business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a driving information business in their immediate area.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting a driving information business, meaningful brand conversations have the ability to transform the impact of your marketing efforts. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

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