Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
Customer loyalty isn't what it used to be. These days, customers expect value and nothing communicates value more than a solid marketing plan.
Ethically challenged marketers are a dime a dozen in today's economy. Most profitable duct work businesses avoid marketing tactics that exploit their customers. When it comes to direct mail, it's important to know the source of your contacts. To maintain compliance with ethical standards, we recommend outsourcing list generation to reputable providers.
A directory listing may be one of the best ways to increase the visibility of a duct work business. Directory selection is often dictated by the market when promoting duct work businesses to both broad and targeted customer bases. Paid directory listings are gaining steam in some sectors. But paid listings don't necessarily translate into better results - many free directories have just as much firepower as premium ones. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Also, be sure to update your directory listings whenever your contact information changes.
Lone rangers don't survive long in a duct work business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Trade associations, business networks, and other venues usually offer resources to help you improve your marketing skills. If possible, establish a mentoring relationship with an experienced industry veteran.
Given your interest in marketing and in duct work businesses, you might find these additional resources to be of interest.
For tips on how to start a duct work business, these resources provide helpful advice:
If you want information on how to sell to duct work businesses, this isn't the ideal place for you on our site. Try these instead:
If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.