For a duct and duct fittings business, a great business model doesn't guarantee solid revenues.
For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a duct and duct fittings business willing to adapt its strategy to the demands of the marketplace.
Improving Customer Loyalty
Customer loyalty provides the backbone for business growth. In growth-minded duct and duct fittings businesses, sorted and updated mailing lists obtained from top-tier providers are effective tools for customer acquisition. To encourage customer loyalty, you'll need to tap into deliberate mechanisms that incentivize customers to reward your brand with repeat business. In many cases, online channels can be leveraged to create innovative customer loyalty programs.
In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing duct and duct fittings business, potential clients will abandon your brand in droves. Today's consumers are educated and informed. They use social media and other tools to identify the best pricing, making it imperative for small business to consider the value of a well-publicized price matching strategy.
In a tight economy, there are many places to cut corners in your business - but marketing shouldn't be one of them. The amount you pay a marketing consultant is an investment in your company's revenue stream. The best consultants possess a range of skills, including the ability to accurately communicate your duct and duct fittings business' core competencies, value and product points. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. Since there is no reason to believe that marketing will become any less important in the duct and duct fittings business industry, a professional marketing firm can deliver a competitive advantage by giving your business access to today's most innovative marketing solutions.
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