October 26, 2020  
 
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Marketing a Duplicating Machines and Supplies Business

Small and medium size duplicating machines and supplies businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your duplicating machines and supplies business cut off from the marketplace.

Business savvy entrepreneurs usually have a solid foundation in marketing. But to achieve your goals, there are some other things you'll also need to learn about marketing a duplicating machines and supplies business.

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. Innovation is desirable in marketing, but if your company doesn't maintain a presence in the channels that are being used by other duplicating machines and supplies businesses, you may not have all of the information you need to make an informed marketing decision. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

Sponsorships

Sponsorships are an effective marketing tactic for many types of operations, including duplicating machines and supplies businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. The key is to limit sponsorships to events that are attended by people who are regular duplicating machines and supplies business buyers. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Cost Tracking

The economy is a constant concern for people who own a duplicating machines and supplies business. You can't afford to waste money on inferior marketing resources. Since every dollar counts, it pays to buy mailing lists from trusted vendors. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

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