June 1, 2020  
 
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Marketing a Duty Free Shops Business

Promotional tactics for duty free shops businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

The task of promoting a duty free shops business is an unforgiving exercise, full of hurdles and hidden challenges.

Strategic marketing tactics can help small duty free shops businesses scale their visibility with consumers. What small companies lack in resources, they can make up for in marketing intelligence and expertise.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Today's consumers engage with brands in diverse ways. That means brands need to demonstrate similar diversity in the channels they employ to connect with customers.

In today's marketplace, it simply isn't possible for duty free shops businesses that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. So when you create your marketing strategy, you'll need to consider including print ads, flyers, and even online marketing tactics in the mix. If direct mail is part of your marketing approach, consider buying updated and sortable mailing lists from a reliable third-party list providers.

Bundling

Messaging matters - but only to the degree that it communicates value to cost-conscious consumers. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. If you have never bundled before, take out word for it - most duty free shops businesses can leverage bundling to improve sales and attract new customers to the brand. Will the profit margins be the same as they would be if you sold the bundled products separately? Probably not. But you'll make up for it by achieving higher sales volumes and net profits.

When It's Time to Rebrand

Rebranding can be the cornerstone of a successful marketing strategy. But unfortunately, many business owners choose to rebrand simply because they aren't sure what else to do. The most successful rebranding initiatives are the culmination of a deliberate process. For a duty free shops business, owners are often inspired to rebrand after analysis has demonstrated that the current brand is losing its impact in the marketplace. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

More Articles on Marketing

Given your interest in marketing and in duty free shops businesses, you might find these additional resources to be of interest.

Advertising on Billboards

Creating an Effective Marketing Strategy

Selling a Duty Free Shops Business


Conversation Board

The duty free shops business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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Do You Plan on Opening a Duty Free Shops Business In the Near Future?

For tips on how to start a duty free shops business, these resources provide helpful advice:

How to Start a Duty Free Shops Business

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If you consider duty free shops businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

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