A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your family law firm cut off from the marketplace.
What to know the characteristics that distinguish leading family law firms from the competition? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a family law firm, meaningful brand conversations have the ability to transform the impact of your marketing efforts. The process begins with developing communication vehicles and mechanisms that invite discussion. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.
Interested in promoting your business in the public square? Then consider sponsorships, a time-tested tactic for marketing family law firms. The goal is to increase sales by generating visibility and goodwill about your company and/or your market offerings. But if you aren't deliberate, you can invest big bucks in sponsorships and receive little return for your investment. The key is to limit sponsorships to events that are attended by people who are regular family law firm customers. Community-wide events have value, but to maximize marketing impact, you'll need to pick and choose the events your business supports.
Managing Negative Publicity
Not sure how to handle negative PR? You're not alone. It's a probably faced by many family law firms. The worst way to handle negative buzz is to put off developing a response until reporters are pounding on your door, demanding a comment from a company spokesperson. At Gaebler, we advise our business partners to have an updated crisis response plan in place at all times. Mailing list providers can also provide quick access to accurate mailing lists, an important consideration if your crisis response plan contains a direct mail component.
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