October 21, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Family Planning and Birth Control Clinic

There is little room for error in marketing a family planning and birth control clinic in today's economy. Fortunately, we have the information you need to stay ahead of the curve and outperform the rest of the field.

A single characteristic divides today's best family planning and birth control clinics from companies at the bottom of the food chain.

In general, good business owners make good marketers. However, the most visible brands are always on the lookout for the strategies that other family planning and birth control clinics have incorporated into their marketing plans.

Public Relations Strategies

The beauty of PR is that it can raise awareness of your offerings in a very credible and cost-effective fashion. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for family planning and birth control clinic advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. Many family planning and birth control clinic marketers combine coupons with targeted messaging and purchase incentives. If you aren't familiar with coupon marketing, navigating the creation of the fine print can be challenging. Consult a marketing professional for guidance.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a family planning and birth control clinic. Small product details translate into key value propositions which are critical for distinguishing a family planning and birth control clinic in the marketplace. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

More Articles on Marketing

Given your interest in marketing and in family planning and birth control clinics, you might find these additional resources to be of interest.

Getting a Toll Free Number

Phone Book Ads

Selling a Family Planning and Birth Control Clinic


Conversation Board

Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to family planning and birth control clinics, and we welcome your feedback, tips, and questions!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Family Planning & Birth Control Clinic?

For tips on how to start a family planning and birth control clinic, these resources provide helpful advice:

How to Start a Family Planning & Birth Control Clinic

Do You Offer Products or Services to Family Planning & Birth Control Clinics?

If you consider family planning and birth control clinics to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Family Planning and Birth Control Clinics

Mailing Lists for Family Planning and Birth Control Clinics

More Marketing Tips and Advice

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary