A high-quality marketing plan connects your company to your customers. Without it, you'll quickly find your fans retailer cut off from the marketplace.
In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any fans retailer willing to adapt its strategy to the demands of the marketplace.
Most consumers respond positively to discounts whether they are perceived or real; fans retailer consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the fans retailer world, you won't get far with discounts unless you communicate clear value. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.
Uncoordinated and disjointed marketing plans tend to backfire on fans retailers. A strategy chocked full of time-sensitive ad placements and other tactics can devolve into a tangled mess of overlapping deliverables unless it is coordinated in a promotional calendar. Good calendars include not only tactical deadlines, but also schedules for the inputs (e.g. staff assets, vendors, etc.) that are required to execute strategic objectives. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.
Do We Really Need A Logo?
Having a strong logo for a fans retailer is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Although it's possible to create your own logo, most internally generated logos lack polish and punch. Even if your logo concept sounds simplistic, we recommend contracting your logo to a professional marketing and design firm because it's likely that the logo will be the face of your company for years to come.
Ready to learn more? You may find these additional resources to be of interest.
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