March 28, 2020  
 
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Marketing a Farm, Crop, and Livestock Insurance Business

Marketing a farm, crop, and livestock insurance business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for farm, crop, and livestock insurance business owners and managers.

In a farm, crop, and livestock insurance business, a great business model doesn't guarantee solid revenues.

It's not hard to convince most business owners that marketing plays a vital role in strategic planning. With marketing pressure at an all-time high, your business needs to incorporate tactics designed to position a farm, crop, and livestock insurance business at the top of the heap.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your farm, crop, and livestock insurance business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. Conversion paths are also important. With the proper design, your site can walk new visitors through a series of decisions that culminate with either an online sale, a phone order, a personal visit or a request for more information.

Mailings

There are a lot worthwhile reasons for farm, crop, and livestock insurance businesses to conduct direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. Are vendor-provided mailing lists worth the investment? We think so. But the real value is that the quality of the contacts contained in a premium mailing list can be the catalyst for long-term customer relationships.

Do We Really Need A Logo?

The question of whether or not to create a logo for a farm, crop, and livestock insurance business is a big deal. We live in a visual world and logos are tangible expressions of your organization's key messages. Creating a unique logo is more difficult than it sounds. In addition to quality design, you need to be concerned about infringing on the proprietary rights of other logos in your industry and throughout the marketplace.

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