Think tired marketing collateral is all you need to succeed in today's marketplace? Think again!
But regardless of your business model, marketing success can still be found by keeping one eye on sound marketing principles and the other on the needs of customers in the marketplace.
Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Entrepreneurs and leaders of fashion design schools need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.
Measurement & Evaluation
By purchasing high quality mailing lists from reliable providers, fashion design schools may be able to increase the impact of their marketing tactics. However, there are no substitutes for measurement and evaluation mechanisms. A robust measurement and evaluation process should include metrics that can be monitored on a monthly, weekly or even daily basis. Designed to monitor marketing efforts on a campaign-by-campaign basis, these metrics can be used as a baseline for strategic planning. Simple quantitative tools are a good start. However, fashion design schools frequently go outside of the organization for expertise.
There isn't a simple formula for launching a viral marketing campaign. When you're marketing a fashion design school, there are no guarantees your efforts will be rewarded. But despite the risk, viral marketers can influence the likelihood of success. Product giveaways, community-building, online discussion channels, and other techniques may not guarantee that your products will go viral -- but they definitely improve the odds.
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