October 29, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Fast Food Restaurant

Promotional tactics for fast food restaurants are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

The promotional strategy for a fast food restaurant is a case study in business evolution, with innovative tactics and techniques being rolled out on a continuous basis.

Staying on track requires attention to detail and a commitment to foundational marketing principles.

Directories

Directories are a common tool for finding a fast food restaurant. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing fast food restaurants to market segments. Premium directories may or may not deliver the ROI you expect to receive from paid marketing vehicles. Regardless of whether it is a premium or free listing opportunity, every directory needs to be evaluated on its own merits. Some directories may also let you list more than your name and contact information, so be sure to ask whether your listing can include a logo and other information about your business.

Public Relations Strategies

Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. The most successful rebranding initiatives are the culmination of a deliberate process. For a fast food restaurant, brands are tied to specific stages in the life of a business. If your company is expanding, you will inevitably outgrow your brand and it will be time to prepare for a comprehensive rebranding effort. With the help of a professional marketing firm, you can give your brand a fresh face while maintaining brand distinctives and brand recognition.

More Articles on Marketing

Given your interest in marketing and in fast food restaurants, you might find these additional resources to be of interest.

Television Advertising Costs

Getting a Toll Free Number

Telemarketing Firms

Selling a Fast Food Restaurant


Conversation Board

What tactics have you used to market your fast food restaurant? We enjoy getting feedback and questions from you. Please post your thoughts below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Fast Food Restaurant?

For tips on how to start a fast food restaurant, these resources provide helpful advice:

How to Start a Fast Food Restaurant

Do You Offer Products or Services to Fast Food Restaurants?

If you want information on how to sell to fast food restaurants, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Fast Food Restaurants

Mailing Lists for Fast Food Restaurants

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary