In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. The good news is that good marketing is achievable by any feed ingredients business willing to adapt its strategy to the demands of the marketplace.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of feed ingredients businesses. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. It's critical to accurately match your event and team sponsorships to likely feed ingredients business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Marketing Expertise

Whether you're a marketing newbie or a seasoned veteran, you need to make a deliberate effort to educate yourself about innovative marketing principles. Resources are limited and most feed ingredients businesses need to make every dollar count, especially when it comes to their marketing budgets. Although a learning-by-doing approach is typical in this industry, we advise young marketers to seek the input of experienced professionals before committing time and resources to untested marketing concepts.

Multichannel Marketing Strategies

Multichannel is an important buzzword in today's marketing circles. The time when brands could depend on monolithic marketing strategies are over. Now, growth-minded businesses need to populate multiple marketing channels with brand messaging.

In today's marketplace, it simply isn't possible for feed ingredients businesses that funnel the bulk of their resources toward a single marketing channel to create an acceptable market footprint. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is part of your marketing approach, consider buying updated and sortable mailing lists from a reliable third-party list providers.