October 30, 2020  
 
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Marketing a Feed and Grain Brokers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a feed and grain brokers business, exceptional marketing may well be the determining factor in your long-term survival and success.

Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of feed and grain brokers business market leadership.

Bundling

These days, consumers care only care about thing: Stretching their buying dollars. Businesses that bundle products tap into the market's psyche by creating the perception (real or imagined) of cost-savings. Most feed and grain brokers businesses have the ability to bundle multiple products and services into a single offering that customers find appealing. Since the bundling concept is based on discounts, consumers expect to pay less for the bundle than they would if they were to buy the products separately, so you'll need to make sure your bundle offers real value to buyers.

Customer Awareness

Many of the highest performing feed and grain brokers businesses go out of their way to maintain clear channels of communication with their customers. Since disconnection with the marketplace isn't an option, it's important to create mechanisms to monitor market trends. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

ROI

Good marketing is expensive. You can't afford to waste money on ineffective tactics for your feed and grain brokers business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

More Marketing Tips and Related Articles

Given your interest in marketing and in feed and grain brokers businesses, you might find these additional resources to be of interest.

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