October 29, 2020  
 
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Marketing a Fertilizers Wholesale and Manufacturers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a fertilizers wholesale and manufacturers business, exceptional marketing may well be the determining factor in your long-term survival and success.

Multiple marketing factors affect bottom line profitability. Yet one feature seems to be part of the shared DNA of all effective marketing programs.

Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. Great marketing is good business -- and it begins by integrating a handful of proven marketing concepts into your fertilizers wholesale and manufacturers business's planning process.

Loss Leaders

Like many businesses, fertilizers wholesale and manufacturers businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. The key is to know your profit margins and use loss leader pricing to undercut the competition in targeted product categories. For the majority of fertilizers wholesale and manufacturers businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. With adequate preparation, a loss leader promotion can be publicized through all of your company's marketing channels, including the company website.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a fertilizers wholesale and manufacturers business. Small product details translate into key value propositions which are critical for distinguishing a fertilizers wholesale and manufacturers business from the rest of the field. Product knowledge is so important that we advise SMBs to consult a marketing professional to identify and exploit their brands' product-based value propositions.

Public Relations Strategies

If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. Since PR leverages media outlets, it may cost nothing to acquire media placements that feature interesting storylines about your products and brand. The trick is learning how to pitch storylines to media professionals without sounding too promotional or sales-oriented.

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