October 24, 2020  
 
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Marketing a Filipino Restaurant

The value and earning capacity of a Filipino restaurant largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

As a business owner, it's imperative to understand that your financial metrics are inextricably linked to your marketing capacity.

Some marketing concepts are just common sense. Unfortunately, it's takes more than a basic business mindset to achieve total market visibility. You will also have to become a student of specific marketing strategies for a Filipino restaurant.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of Filipino restaurants. Successful sponsorships create connections with customers; ineffective ones alienate customers and drain your marketing budget. A strategic sponsorship targets actual Filipino restaurant patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

Multichannel Marketing Strategies

Multichannel is an important buzzword in today's marketing circles. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.

In today's marketplace, it simply isn't possible for Filipino restaurants that funnel the bulk of their resources toward a single marketing channel to maintain a noticeable presence in the marketplace. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. If direct mail is an area that needs to be added to your mix, professional mailing lists from third-party providers are a no-brainer. We recommend contacting a few select list vendors to learn how you can intelligently incorporate mailing lists into a more diverse marketing strategy.

Why Branding Matters

Think of branding as a consumer shortcut. Since the average consumer doesn't have time to thoroughly evaluate every product that crosses their path, they make buying decisions based on the brands they trust. Whether you know it or not, your Filipino restaurant has brand characteristics. Some brands struggle to achieve recognition with consumers while others seem to be quickly embraced by the marketplace. Although the competition for market visibility may be fierce, a branding initiative can quickly scale your promotional footprint to compete with anyone in your geographic or demographic market sector.

More Articles on Marketing

Given your interest in marketing and in Filipino restaurants, you might find these additional resources to be of interest.

Advertising in Newspapers

Selling a Filipino Restaurant

Internet Marketing


Conversation Board

For Filipino restaurants, good advice can be hard to find. If you have firsthand marketing experience to share, we invite you to submit your comments below. Questions are also welcome and we will try to reply ASAP.


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