Small-mindedness has no place in great marketing. In fact, a strong marketing strategy can give a small business high visibility in the marketplace.
Healthy customer relationships are strengthened and expanded through targeted marketing campaigns. When viewed from this perspective, marketing becomes a customer engagement concern in a filter cleaning business's business model.
Leveraging Print Ads
Print advertising has been a marketing staple for filter cleaning businesses. From glossy spreads to simple classified ads, business owners have traditionally used print advertising to reach a broad base of customers. But although businesses have more promotional options than ever before, there are many attractive venues for featuring your filter cleaning business in print. The difference is that it's more important than ever to make sure the publications you target reach the right people. Publications geared toward large, general readerships tend to be less productive than publications that are read by likely buyers of your products and services.
Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. For a filter cleaning business, buzz is a critical consideration in the marketing mix. Businesses that target brand discussions need to be active partners in dialogue. As you begin to promote brand discussions, you will need to also develop systems for monitoring the things that are being said about your company and using positive mentions to your advantage.
Public Relations Strategies
Marketing and public relations are two distinct promotional disciplines. While marketing flows blatant advertising messages to audiences, PR takes a more educational and informative approach. For example, if you buy a premium mailing list and use it to conduct a direct mail campaign, that's marketing. On the other hand, if the Sunday paper runs a story about your filter cleaning business, that's PR. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.
Given your interest in marketing and in filter cleaning businesses, you might find these additional resources to be of interest.
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