October 24, 2020  
 
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Marketing a Financial Brokers Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a financial brokers business, exceptional marketing may well be the determining factor in your long-term survival and success.

Young business owners are often surprised to learn that marketing isn't as intuitive as they thought it would be.

Customer loyalty isn't what it used to be. Cash is king in today's marketplace, so your marketing plan needs to focus on value messages.

Cost Tracking

Cost is an issue in marketing a financial brokers business. When businesses buy mailing lists, they expect a return for their investment. Unfortunately, they don't always get it. More often than not, you'll get a better ROI from highly rated list providers than you will from cheaper alternatives. Good mailing lists are money in the bank; they deliver leads, revenue and most importantly, new customers.

But mailing lists aren't the only way you can reduce costs. Most accounting software solutions have features that allow you to track costs in multiple expense categories and receive alerts when expenses suddenly swing outside of normal parameters.

Marketing Expertise

Don't have a background in marketing? That shouldn't stop you from taking a larger promotional role in your company by educating yourself about today's most effective marketing concepts. Owners of financial brokers businesses need to make every dollar count, especially when it comes to their marketing budgets. If you don't have a marketing background, it's critical to either educate yourself about basic marketing principles or consult with a professional marketing firm. We advise our business partners to seriously consider outsourcing their promotional requirements because professional marketers tend to have their fingers on the pulse of the marketplace.

Directories

There are many different kinds of directories in which to list a financial brokers business. When all of your competitors are listed in a directory, you have no choice in the matter. To keep pace, competitive businesses must include the same directories in their plans for marketing financial brokers businesses to both broad and targeted customer bases. Although there are plenty of free directory opportunities out there, some directories charge a fee to include your business in their listing. Unless all of your major competitors are listed in a paid directory, it may be better to take a pass and redirect your funds toward other advertising venues. Also, be sure to update your directory listings whenever your contact information changes.

More Marketing Tips and Related Articles

Given your interest in marketing and in financial brokers businesses, you might find these additional resources to be of interest.

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