In a fire lookout stations business, a great business model doesn't guarantee solid revenues.
In this industry, long-term survivors build their strategies around a core of marketing essentials.
You've seen the contest concept in action, even if it wasn't used in a fire lookout stations business. A well-designed contest has the potential to generate buzz about your company and create a fun atmosphere for promoting your core business offerings. But contests aren't all fun and games. Poorly run contests can open your business up to claims of impropriety and even legal action. That's why fire lookout stations businesses outsource their contests to professional marketers as a way of minimizing risk and achieving the highest possible return from their promotional dollars.
Ethically challenged marketers are a dime a dozen in today's economy. Successful fire lookout stations businesses run tight ships, governed by a code of ethics that treats customers like true partners. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.
Competitive awareness is the starting point for creativity in marketing. We appreciate innovative tactics. But when innovation causes you to abandon message streams that are trafficked by similar fire lookout stations businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.
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