October 24, 2020  
 
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Marketing a Fireplace and Chimney Contractors Business

The value and earning capacity of a fireplace and chimney contractors business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

We recognize that the best fireplace and chimney contractors business entrepreneurs tend to possess solid marketing skills. But what does it take to become a skilled marketer in this market sector?

Great marketing campaigns elevate the status of your fireplace and chimney contractors business using a carefully crafted mix of techniques and tactics.

Marketing Ethics

Ethically challenged marketers are a dime a dozen in today's economy. Most profitable fireplace and chimney contractors businesses run tight ships, governed by a code of ethics that treats customers like true partners. Ethics are especially important in direct marketing. By relying on trusted list provider, you can ensure that your lists are accurate and are consistent with standard industry protocols.

When It's Time to Rebrand

There are many reasons why it might be time to begin a rebranding initiative - but a lack of alternative tactics is not one of them. Rebranding is an intentional marketing technique designed to deliver long term results. For a fireplace and chimney contractors business, the time to rebrand is when your current brand is outdated or no longer in sync with the needs of the marketplace. All businesses change over time and rebranding can bring your business profile in line with your current core competencies. Unless you are confident that you possess the skills necessary to rebrand your business, we advise consulting with a professional marketing firm before you introduce a new brand to your customers.

Company Website

Technology is changing the way small businesses market their products and brands. The on-ramp for using technology to promote your fireplace and chimney contractors business is also the anchor point for your technological strategy: A company website. Although many businesses have a website, a poorly designed and unnavigable website is worse than having no web presence at all. Your site is a representation of your business; it needs to convey the same professional appearance and functionality as you expect from any other sales and marketing asset. But you will also need to consider how you will attract visitors to your site and what you will do with them once they are there -- and that means you'll need to include SEO and conversion path considerations in the web design process.

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Interested in learning more about what it takes to market a fireplace and chimney contractors business? We invite you to send us your questions and feedback!


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