October 22, 2020  
 
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Marketing a Fishing Tackle Repair Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a fishing tackle repair business, exceptional marketing may well be the determining factor in your long-term survival and success.

Still looking for a way to effectively market your fishing tackle repair business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

The marketplace is constantly shifting to accommodate consumer demand and that means businesses need to adapt their marketing requirements accordingly. The consistent application of solid marketing principles is one of the few business requirements that has stayed the same.

Discounts

Discounts drive purchasing decisions, and fishing tackle repair business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. But in the fishing tackle repair business sector, it's essential to make sure the discounts you offer are legitimate. Offsetting discounts with inflated pricing is a tired ploy that often does more harm than good. Instead, think about how you can use discounts to lure customers in during a slow period, to generate traction for new product offerings, and to break into new markets.

Expand Your Advertising Options

The number of advertising options to choose from can be overwhelming. Traditional advertising mediums like print ads, billboards, TV & radio commercials, are still popular in many industries and business sectors. That's why for fishing tackle repair businesses, it is mission critical to identify the advertising vehicles that are most likely to meet the specific marketing goals your business is facing right now. Over the past several years, fishing tackle repair businesses get solid marketing results from online channels capable of streaming high value content to a large, yet targeted customer base. In general, if your competitors know more about promoting their business online than you, you may lose market share.

Media Monitoring

Some marketing initiatives lend themselves to simple measurement while others are more challenging. Direct mail can be evaluated by tallying the cost of inputs (e.g. a premium mailing list, printing, postage, etc.) and measuring the number of customer responses you receive from the campaign. The difficulty comes when you are tasked with quantifying market presence and brand influence. Fortunately, media monitoring has the ability to give your fishing tackle repair business a sense of market presence and other variables that are difficult to quantify. If executed properly, media monitoring can help your brand get ahead of negative messaging and exert greater influence over news cycles.

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Conversation Board

The best marketing advice often comes from your peer business owners. Do you have any tips or advice on marketing a fishing tackle repair business? We'd love it if you could share them by posting a comment below. What marketing initiatives have you tried and how did they work out for you?


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