March 28, 2020  
 
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Marketing a Flags, Flagpoles, Banners, and Pennants Commercial Business

Marketing a flags, flagpoles, banners, and pennants commercial business can be a daunting task for new entrepreneurs. But with consumer demand on the rise, marketing skills are becoming increasingly important for flags, flagpoles, banners, and pennants commercial business owners and managers.

It's a misconception that small businesses can't compete with larger companies when it comes to marketing.

Marketing increases the brand footprint of a flags, flagpoles, banners, and pennants commercial business using a carefully crafted mix of techniques and tactics.

Mailings

It makes sense for flags, flagpoles, banners, and pennants commercial businesses to participate in direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

Loss Leaders

Like many businesses, flags, flagpoles, banners, and pennants commercial businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of flags, flagpoles, banners, and pennants commercial businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Also, it's important to carefully consider the quantity of discounted products you are willing to offer at the loss leader price since stockpiling or a high volume of loss leader sales can negate the revenue benefits of this strategy.

Competitive Awareness

Competitive awareness is the starting point for creativity in marketing. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other flags, flagpoles, banners, and pennants commercial businesses, there's a good chance that you're missing something. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

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