October 27, 2020  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs


Marketing Advice


Marketing a Flatware Retail Business

The task of promoting a flatware retail business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

In a flatware retail business, a great business model doesn't guarantee solid revenues.

Good business sense gets you started on the path to marketing success. But to achieve your goals, there are some other things you'll also need to learn about marketing a flatware retail business.

Loss Leaders

The majority of flatware retail businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Although you may lose money on one product, you can make up for it buy selling a higher volume of other products. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For flatware retail businesses, loss leaders substantially increase customer traffic and create opportunities to expose new consumers to the brand. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.


There are a lot worthwhile reasons for flatware retail businesses to conduct direct mail campaigns. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. Third-party providers have a reputation for generating accurate mailing lists that can be sorted to accommodate niches and subsections of the market. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

Product Knowledge

There is no substitute for being able to speak convincingly about your products in a flatware retail business. Whether you outsource marketing or handle it in-house, the more familiar marketing personnel are with your products' distinctive characteristics, the easier it will be to devise marketing strategies that differentiate your flatware retail business from the rest of the field. If you can't articulate your products' unique characteristics, your messaging - and revenue stream - will suffer.

More Marketing Tips and Related Articles

These additional resources offer more insights into marketing, flatware retail businesses, and related topics.

Phone Book Ads

Selling a Flatware Retail Business

Conversation Board

The flatware retail business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.

Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Flatware Retail Business?

For tips on how to start a flatware retail business, here are some more appropriate better resources for you:

How to Start a Flatware Retail Business

Do You Offer Products or Services to Flatware Retail Businesses?

If you want information on how to sell to flatware retail businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Flatware Retail Businesses

Mailing Lists for Flatware Retail Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:





Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities


Business Glossary