October 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Advice

 

Marketing a Flood Cleanup Business

Small and medium size flood cleanup businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

Marketing is much more than classified ads, business cards, and brochures.

What to know the characteristics that distinguish leading flood cleanup businesses from average companies? Surprisingly, the ability to create clear brand messages often outweighs product quality and other considerations.

Public Relations Strategies

If marketing is a stock car racing full throttle toward a consumer audience, PR is a vintage Cadillac teasing consumers and inviting them to take a closer look. If you want to send unrestricted marketing messages to your audience, buy a mailing list and perform a direct mail campaign. But if your strategy calls for sophistication, media buy-in and thought leadership, hire a PR consultant. The art of storytelling is a core PR competency. Storylines need to be believable and objective while communicating your brand's strengths and value proposition.

Customer Awareness

Top flood cleanup businesses identify customer awareness as one of the hallmarks of their success. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Viral Marketing

There isn't a simple formula for launching a viral marketing campaign. By including viral elements in a campaign for a flood cleanup business, you ultimately have to cross your fingers and hope for the best. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

More Articles on Marketing

Want to learn more? Start with these recommended resources.

Unique Selling Positions

Radio Advertising Rates

Selling a Flood Cleanup Business


Conversation Board

Did you find our tips for marketing a flood cleanup business to be useful? Is there anything we forgot to mention? If so, we would love to hear your comments, questions and tips on this topic.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Flood Cleanup Business?

For tips on how to start a flood cleanup business, these resources provide helpful advice:

Opening a Flood Cleanup Business

Sell to Flood Cleanup Businesses?

If you consider flood cleanup businesses to be sales prospects, this isn't the ideal place for you on our site. Try these instead:

Selling to Flood Cleanup Businesses

Mailing Lists for Flood Cleanup Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary