October 20, 2020  
 
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Marketing a Floor Degreasing Business

Trying to market a floor degreasing business? It's a crowded marketplace, but with dedication and persistence, great marketing can help your business outperform larger competitors.

Still looking for a way to effectively market your floor degreasing business? Unfortunately, there is a fine line between capturing buyers' attention and blending into the background.

With a little luck and lot of hard work, any floor degreasing business .[%

Competitive Awareness

Good marketing begins with an awareness of what your competitors are doing to attract customers and stir up sales. There's nothing wrong with creativity, but if it precludes your messaging from being represented alongside other floor degreasing businesses, it could be a sign that you're out of touch with the marketplace. At a minimum, we recommend seeking a third-party perspective before you adopt any innovations that dramatically alter your marketing model.

ROI

The overall effectiveness of marketing and promotions boils down to the return you receive for your investment. ROI concerns should be at the forefront of your mind when you think about the many ways you can promote your floor degreasing business.

Professional mailing lists improve ROI even further. Vendors can filter your lists to likely buyers, reducing mailing costs and increasing the impact of your direct mail campaigns.

Loss Leaders

The majority of floor degreasing businesses understand that more customers will walk through the door if a few products are priced at less than full retail value. Moreover, a loss leader marketing strategy can compensate for dead periods when customers tend to making purchases. But to be effective, loss leader marketing requires planning, especially in product selection and price points. For the majority of floor degreasing businesses, the real benefits of loss leaders emerge through the careful marketing of other products, usually offered at a much higher margin. Whenever possible, piggyback a loss leader approach with the purchase of bulk merchandise that can be bought at a discount.

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Given your interest in marketing and in floor degreasing businesses, you might find these additional resources to be of interest.

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