May 26, 2020  
 
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Marketing a Floor Installation, Refinishing, and Resurfacing Commercial and Industrial Business

It's becoming more and more difficult for floor installation, refinishing, and resurfacing commercial and industrial businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

For every floor installation, refinishing, and resurfacing commercial and industrial business winner, there many more floor installation, refinishing, and resurfacing commercial and industrial businesses that never got off the ground.

In a growth-oriented business, marketing has to be seen as a core business activity. The good news is that good marketing is achievable by any floor installation, refinishing, and resurfacing commercial and industrial business owner who is willing to learn what it takes to promote their business.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for floor installation, refinishing, and resurfacing commercial and industrial business advertising. Although there are various ways to utilize coupons, the universal objective is to increase traffic, revenue and market exposure. In a typical coupon scenario, floor installation, refinishing, and resurfacing commercial and industrial business operations leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Mailings

It makes sense for floor installation, refinishing, and resurfacing commercial and industrial businesses to participate in direct marketing. Unlike other marketing tactics, direct mail has the potential for exceptional ROI, as long as the messaging is strong and your mailing list is targeted toward likely customers. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. By investing in premium mailing lists for direct mail, email, and telemarketing campaigns, you gain the assurance that your lists are always accurate and up-to-date.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. The consequence for floor installation, refinishing, and resurfacing commercial and industrial businesses is the use of technological solutions to connect with customers, boost visibility and exploit weaknesses in the marketplace. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to floor installation, refinishing, and resurfacing commercial and industrial businesses, and we welcome your feedback, tips, and questions!


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