October 31, 2020  
 
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Marketing a Floor Polishing, Waxing, and Cleaning Materials Business

At Gaebler, we've seen what great marketing can do for a small business. But if you own a floor polishing, waxing, and cleaning materials business, exceptional marketing may well be the determining factor in your long-term survival and success.

In a floor polishing, waxing, and cleaning materials business, exceptional product quality is only part of the struggle to meet revenue goals.

By applying a few common sense tips and marketing fundamentals, you can avoid the pitfalls and set your company on the path to marketing success.

Building A Community Around Your Brand

Does your business have a social media presence? If not, you may be falling behind the rest of the marketplace. Whether they realize it or not floor polishing, waxing, and cleaning materials businesses need to do a better job connecting with their customers. Direct mail campaigns featuring mailing lists from a reliable list partner can jumpstart a social media drive by expanding your customer base and alerting them to your social media presence.

Viral Marketing

Viral marketing is one of the most elusive marketing techniques in a small business owner's arsenal. By including viral elements in a campaign for a floor polishing, waxing, and cleaning materials business, the hope is that your brand and product line will take on viral qualities. But despite the risk, viral marketers can influence the likelihood of success. Social media and other online vehicles can seed a viral marketing campaign, but you'll need to nurture their development through direct customer interaction as well as other techniques.

Marketing Consultants

As a small business owner, it's tempting to think that you have what it takes to market your brand effectively. Maybe you do. But in our experience, there is no substitute for enlisting the services of a qualified marketing consultant. The best consultants possess a range of skills, including the ability to accurately communicate your floor polishing, waxing, and cleaning materials business' core competencies, value and product points. More importantly, it will provide the expertise you need to identify the most productive marketing channels and raise your brand profile within the industry. As we continue to experience changes in the floor polishing, waxing, and cleaning materials business industry, exposing your strategy to the influence of capable marketing professional should be a top priority.

More Marketing Tips and Related Articles

Ready to learn more? You may find these additional resources to be of interest.

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Selling a Floor Polishing, Waxing, and Cleaning Materials Business


Conversation Board

The floor polishing, waxing, and cleaning materials business industry is evolving, and new marketing tactics should be tested on a regular basis. We welcome your comments and feedback about marketing techniques in this space.


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