October 26, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Floor Refinishing Supplies Business

You're heavily invested in the success of your floor refinishing supplies business and failure isn't an option. That means you'll also need to invest yourself in the strategies and techniques it takes to effectively market your brand in the marketplace.

For every floor refinishing supplies business success story, there many more floor refinishing supplies businesses calling it quits.

In some businesses, marketing takes a back seat to sales and operations. That's a mistake because without marketing, your brand messages aren't being heard. On the upside, great marketing is a real possibility for a floor refinishing supplies business willing to adapt its strategy to the demands of the marketplace.

Multichannel Marketing Strategies

Are you up to speed on the multichannel marketing concept?. Since modern buyers access information about products and services through a broad range of media streams and information outlets, businesses need to communicate through multiple marketing channels.

Unless you adopt a multichannel strategy, your floor refinishing supplies business will struggle to remain competitive. In practice, multichannel means embracing a mixture of online and offline message pipelines, based on the places your customers go for information. The acquisition of reliable mailing lists from proven providers can expedite the transition, but ultimately your efforts to go multichannel may require the assistance of a marketing professional.

Broadcast Advertising

Broadcast advertising has clearly taken some hits over the past couple of decades. The number of consumers who tune-in to local TV and radio has plummeted, and the industry has struggled to regain its footing. But broadcast advertising hasn't disappeared entirely and floor refinishing supplies businesses are leveraging broadcast media to perform specific aspects of their marketing strategies. Today's broadcast marketing solutions have the ability to target a geographically concentrated sector of the marketplace. For example, many people limit their radio listening to their daily commute. For floor refinishing supplies businesses, local consumers may represent a sizeable portion of total revenues, making local radio and other broadcast media viable marketing channels -- but only to the extent that you match the station's audience to your customer base.

Hiring A Marketing Firm

Sooner or later, most floor refinishing supplies business operations turn to marketing firms for guidance. In this industry, marketing is all about outcomes, and marketing firms consistently deliver better results than in-house personnel for whom marketing is a secondary role. Does a marketing firm cost money? Sure, but not as much as you may think. When it's time to look for a marketing firm to represent your floor refinishing supplies business, the first thing to look for is marketing experience. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

More Articles on Marketing

Given your interest in marketing and in floor refinishing supplies businesses, you might find these additional resources to be of interest.

Marketing Programs

Marketing Strategy Examples

Creating an Effective Marketing Strategy

Selling a Floor Refinishing Supplies Business


Conversation Board

Do you have any more tips about marketing floor refinishing supplies businesses? If so, submit your comments and suggestions so other business owners can learn from your experience.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Opening a Floor Refinishing Supplies Business In the Near Future?

For tips on how to start a floor refinishing supplies business, here are some more appropriate better resources for you:

Starting a Floor Refinishing Supplies Business

Do You Offer Products or Services to Floor Refinishing Supplies Businesses?

If you want information on how to sell to floor refinishing supplies businesses, this isn't the ideal place for you on our site. Try these instead:

Selling to Floor Refinishing Supplies Businesses

Mailing Lists for Floor Refinishing Supplies Businesses

More Guides on How to Market a Company

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary