October 21, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Floor Waxing, Polishing and Cleaning Business

The value and earning capacity of a floor waxing, polishing and cleaning business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Wondering how to market your floor waxing, polishing and cleaning business? It's hard to get your messages heard through the industry's noise.

Common sense and practical decision making are part of the marketing equation. However, the most visible brands are always on the lookout for the strategies that other floor waxing, polishing and cleaning businesses utilize in the marketplace.

Newsletters

Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, floor waxing, polishing and cleaning businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Niche Marketing

Small organizations lack the scale to command a large segment of the general marketplace. However, niche marketing meets the needs of floor waxing, polishing and cleaning businesses trying to establish a larger footprint in a targeted market segment. By pursuing a niche strategy, you can increase ROI by funneling resources toward the customers who are most likely to buy your products.

Furthermore, niche marketing means tailoring resource acquisitions to the needs of your market segment. For example, top providers can focus mailing lists to the specific requirements of your market niche.

Technological Expertise

The PR and marketing community has embraced technology with open arms, transforming basic marketing concepts into sophisticated, tech-driven systems and solutions. One of the things that needs to be considered by floor waxing, polishing and cleaning businesses tends to be a search for news to leverage technology to scale up the organization's promotional firepower. If possible, business owners should gravitate toward technologies that deliver greater ROI than traditional marketing channels.

More Articles on Marketing

We would like to share these additional resources with you.

Magazine Advertising

Internet Marketing

Selling a Floor Waxing, Polishing and Cleaning Business

Marketing Budgets


Conversation Board

The art of marketing floor waxing, polishing and cleaning businesses is vast. Send us your tips, advice, comments and questions, and let's continue the conversation!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Considering Starting a Floor Waxing, Polishing & Cleaning Business?

For tips on how to start a floor waxing, polishing and cleaning business, these resources provide helpful advice:

Opening a Floor Waxing, Polishing & Cleaning Business

Sell to Floor Waxing, Polishing & Cleaning Businesses?

If you want information on how to sell to floor waxing, polishing and cleaning businesses, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Floor Waxing, Polishing and Cleaning Businesses

Mailing Lists for Floor Waxing, Polishing and Cleaning Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary