October 22, 2020  
 
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Marketing a Floor Waxing, Polishing, and Cleaning Residential Business

Marketing a floor waxing, polishing, and cleaning residential business isn't as simple as it seems. To get noticed, you'll need to invest time, energy, and resources in an innovative marketing plan.

If it's executed properly, marketing spans the gap between your brand and your audience. If you fail to recognize the primacy of good marketing you'll quickly find your floor waxing, polishing, and cleaning residential business cut off from the marketplace.

But by creating a strong marketing strategy, you undergird your connection to your base. When viewed from this perspective, marketing becomes a customer engagement concern in a floor waxing, polishing, and cleaning residential business's planning process.

Promotional Calendars

Sloppy marketing programs have no place in growing floor waxing, polishing, and cleaning residential businesses. Instead of offering special promotions on the spur of the moment, we recommend creating a promotional calendar for the fiscal year. Although you can adjust the calendar as needed, advanced planning makes it easier to connect your company's marketing tactics to sales objectives, inventory levels, staffing, and other areas of the business. When used in tandem with a quality mailing list provider, promotional calendars can ensure the continuous execution of direct mail campaigns.

Strategic Partnerships

When multiple interests join together in a strategic partnership, they gain floor waxing, polishing, and cleaning residential businesses economies of scale, not to mention a larger promotional footprint. Joint ad campaigns, mailings and other marketing initiatives can be conducted on either a short- or long-term basis, as long as each partner is involved in the creation of messaging and has approval authority over the content that is released.

Sponsorships

Event and team sponsorships are a proven method for raising the public profile of floor waxing, polishing, and cleaning residential businesses. In many cases, the most effective sponsorships are those that occur over a period of time rather than being limited to a one-off event. A strategic sponsorship targets actual floor waxing, polishing, and cleaning residential business patrons. To minimize costs and multiply outcomes, consider teaming up with a complementary business to co-sponsor targeted events.

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