March 28, 2020  
 
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Marketing a Flour Mills Business

The task of promoting a flour mills business has to receive the highest priority in your organization. But what marketing techniques and strategies are successful in the current economy?

Marketing is the bridge between an organization and its customer base. Build your bridge poorly and you'll quickly find your flour mills business cut off from the marketplace.

In general, good business owners make good marketers. But to rise to the top of the industry, you'll need to gain a deeper understanding of the marketing tactics competitive flour mills businesses have incorporated into their marketing plans.

Staffing Expertise

Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. As a way to improve performance and time management, owners of flour mills businesses enlist the assistance of external marketing professionals. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.

Managing Negative Publicity

A certain amount of negative publicity is a given for most flour mills businesses. But the time to address your response to negative publicity is before it happens. If you wait until a crisis hits, it's already too late to control the message. PR savvy flour mills businesses work with consultants to develop a crisis response plan that can be executed on a moment's notice. Since part of your crisis response may involve direct mail, we also recommend working with quality mailing list providers to obtain accurate contact lists.

Price Matching

In a difficult economy, consumers expect businesses to engage in a certain amount of price matching. The principle is simple: Since pricing is a primary factor in product selection, your business agrees to match advertised competitor pricing. Without price matching, if they can locate lower pricing from a competing flour mills business, potential clients will abandon your brand in droves. Survey the marketplace. If competitors have adopted price matching strategies, you have no choice but to adopt price matching as well, even if it means reshaping your business model to accommodate a new pricing structure.

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Given your interest in marketing and in flour mills businesses, you might find these additional resources to be of interest.

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Conversation Board

What challenges have you experienced in marketing your flour mills business? How did you overcome those challenges? If you have practical insights about marketing, we'd like to hear from you.


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