October 30, 2020  
 
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Marketing a Fluorescent Lighting Fixtures Business

Promotional tactics for fluorescent lighting fixtures businesses are exceptionally diverse. But in our experience, there are a handful of tips and strategies that will deliver the best return for your marketing efforts.

A single characteristic divides today's best fluorescent lighting fixtures businesses from companies at the bottom of the food chain.

When done effectively, marketing is a coordinated and comprehensive strategy that raises the visibility of your fluorescent lighting fixtures business through a diverse range of marketing channels and mediums.

Hiring A Marketing Firm

Eventually nearly all fluorescent lighting fixtures business owners consider outsourcing their promotional and advertising functions to a professional marketing firm. Unless you have a marketing background, you won't be able to touch the ROI you'll receive from a professional firm. Cost is a consideration, but if you're thinking about hiring a marketing firm for your fluorescent lighting fixtures business, experience should trump other considerations. Marketing firms that lack industry experience are sometimes unfamiliar with competitive marketing channels and may not understand the value propositions that dominate industry messaging.

Discounts

People like to feel like they're getting a discount, so not surprisingly fluorescent lighting fixtures business shoppers treat value as an invitation to buy. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the fluorescent lighting fixtures business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Improving Customer Loyalty

Customer loyalty provides the backbone for business growth. In growth-minded fluorescent lighting fixtures businesses, customer acquisition can be achieved by tapping into the resources of third-party mailing list providers. But as your customer base grows, you'll also need to develop programs that reward customer loyalty. Get it right and each new customer will represent a step forward in your company's growth; blow it and you'll end up struggling to acquire new customers just to maintain a breakeven revenue position.

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It's hard to cover all there is to know about marketing fluorescent lighting fixtures businesses in a single article. If you have any additional comments or questions, please let us know. We'd also appreciate if you let others know what you've tried as far as marketing goes and how it worked out for you.


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