If you are a business leader who sees marketing as a path to give your foam and sponge rubber retail business a competitive advantage you're not alone.
Concerned about customer loyalty? Producing high quality products isn't enough to lure customers back to your business. With cost concerns becoming more important to buyers, value messaging is rising to the fore as a strategic marketing priority.
Today's consumers are extremely tech-savvy. They rely on social media and email to both receive and transmit brand messages. What does that mean for your company? It means the odds are in favor of email campaigns actually connecting with customers. In many foam and sponge rubber retail businesses, collecting and updating the email addresses of qualified recipients isn't cost-effective. At Gaebler, we recommend buying mailing lists from professional, third-party providers. Purchased lists aren't the only source for customer contacts, but they can be used to create fast momentum for email campaigns and other initiatives.
Smartphones have added a new wrinkle to small business marketing. Consumers seem especially keen on using mobile devices for geolocational shopping. If you are a foam and sponge rubber retail business owner, geolocational features can be a powerful weapon in your marketing arsenal. Exploiting geolocational capabilities requires sophisticated tools and marketing strategies. There are many ways to influence consumers through mobile GPS. However, in its simplest form, geolocational marketing enables consumers to identify a foam and sponge rubber retail business in their immediate area.
Assigning responsibility for the execution of a marketing strategy can be more difficult than creating it. For many business owners, in-house staffing is attractive because it can (theoretically) be performed by current employees and can give the owner more control over the process. There are numerous reasons why foam and sponge rubber retail businesses outsource marketing to a professional firm. In addition to delivering a better overall outcome, marketing firms bring an objective perspective to your strategy and key messaging.
Given your interest in marketing and in foam and sponge rubber retail businesses, you might find these additional resources to be of interest.
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