October 31, 2020  
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Marketing Advice


Marketing a Folding Machines Business

You have to be light on your feet to stay ahead of the curve these days, especially when you're promoting a folding machines business. We have the information you need to create a nimble, yet effective marketing strategy for your business.

There are no shortcuts to success in marketing a folding machines business. In this industry, the application of fundamental marketing tactics is more valuable than promotional fads and gimmicks.

For industry insiders, it's becoming apparent that marketing ability is just as important as the quality of the deliverables you produce. On the upside, great marketing is a real possibility for a folding machines business with a strong value proposition and a desire to achieve a visible market presence.

Industry Resources

Business leadership can be a lonely profession, especially when you're leading a folding machines business. Most leaders are oblivious to the fact that the marketplace shows no favoritism - for every marketing challenge your business faces, there are hundreds of other businesses and leaders struggling to solve the same problem. The best resources are usually the ones that leverage industry-specific experience and the input of proven veterans.

Market Segmentation

Given the current competitive landscape, you can't successfully promote a folding machines business to the entire marketplace. Market segmentation has been around for decades and it has enabled many smaller companies to dominate parts of the market, even when they face competition from larger firms.

Filtered mailing lists facilitate market segmentation by focusing your resources on customers within your segment. The best list providers are equipped to accommodate various segments for contained within your folding machines business marketing strategy.


Despite the unrelenting demands of generating content on a monthly or quarterly basis, a company newsletter has promising potential as a marketing device. Unlike flyers and other advertising mediums, newsletters have an informational focus. In fact, the best newsletters encourage customers to take the next step without ever asking for a sale. These days, folding machines businesses to distribute newsletters through online channels (e.g. in email campaigns and as PDFs on the company website).

Additional Marketing Advice and Related Articles

We would like to share these additional resources with you.

Unique Selling Positions

Radio Advertising Rates

Selling a Folding Machines Business

Television Advertising Costs

Conversation Board

Interested in learning more about what it takes to market a folding machines business? We invite you to send us your questions and feedback!

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Ready to Start Your Own Folding Machines Business?

For tips on how to start a folding machines business, these resources provide helpful advice:

Opening a Folding Machines Business

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If you want information on how to sell to folding machines businesses, this isn't the ideal place for you on our site. Try these instead:

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