October 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Food Processing and Manufacturers Business

It's becoming more and more difficult for food processing and manufacturers businesses to rise above the clamor of the marketplace. Innovative marketing strategies may be your best bet for out-promoting -- and outperforming -- the competition.

We recognize that the best food processing and manufacturers business leaders are adept at promoting their brand and products. Yet in this industry, the characteristics of able marketers aren't always obvious.

Top performers habitually integrate sound marketing concepts with market demands.

Newsletters

A good newsletter can set your company apart from your competitors and scale up your industry presence. Blatant marketing messages aren't appropriate in newsletters because they don't communicate informational value to your customers. Instead, your newsletter should contain industry news, product use tips, and other content that captures your customers' attention. Increasingly, food processing and manufacturers businesses to distribute periodic (monthly or quarterly) newsletters through a variety of online and offline channels. As an added bonus, newsletter subscription lists can double as mailing lists for direct mail or email campaigns.

Market Segmentation

In today's environment, it's impossible to market a food processing and manufacturers business to the entire marketplace. Although segmentation can be based on a variety of criteria, it's most commonly used to identify geographic or demographic groups within the marketplace.

For segmented mailing lists, we recommend using a proven partner with the experience to assist in the execution of your segmented food processing and manufacturers business market agenda.

Industry Resources

Lone rangers don't survive long in a food processing and manufacturers business. Although there is a tendency to believe that the challenges you face are unique to your business, your competitors face many of the same marketing hurdles and obstacles. To overcome those obstacles, you'll need to tap into industry resources. Even though trade journals have value, we've found that the best insights are often gained through face-to-face contact with industry insiders.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Yellow Pages Advertising

Getting a Toll Free Number

Radio Advertising Rates

Selling a Food Processing and Manufacturers Business


Conversation Board

Interested in learning more about what it takes to market a food processing and manufacturers business? We invite you to send us your questions and feedback!


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Food Processing & Manufacturers Business?

For tips on how to start a food processing and manufacturers business, here are some more appropriate better resources for you:

Opening a Food Processing & Manufacturers Business

Do You Offer Products or Services to Food Processing & Manufacturers Businesses?

If you consider food processing and manufacturers businesses to be sales prospects, there's more useful information for you elsewhere on our site. These guides are more appropriate for you:

Selling to Food Processing and Manufacturers Businesses

Mailing Lists for Food Processing and Manufacturers Businesses

More Marketing Guides

If you are eager to get marketing tips for a different industry, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary