September 27, 2020  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Marketing Tips

 

Marketing a Foreign Insurance Business

The value and earning capacity of a foreign insurance business largely depends on the quality of its marketing efforts. But great marketing takes a lot more than hanging a shingle and hoping for the best.

Marketing is not a siloed business function. It's a cross-organizational discipline with ramifications for your balance sheet and earnings statement.

A lack of marketing experience can sometimes be overcome through persistence and innovation, two key features of foreign insurance business marketing success.

Discounts

Discounts drive purchasing decisions, and foreign insurance business consumers fit the pattern and factor discounts into their spending decisions. The power of a great discount is its ability to convince buyers that are receiving special treatment, a deal that isn't ordinarily available. However, for consumers located in the foreign insurance business sector, you won't get far with discounts unless you communicate clear value. Strategic leaders often incorporate discount campaigns into their annual marketing calendars, scheduling the most appealing discounts for non-peak business seasons.

Customer Awareness

Many of the highest performing foreign insurance businesses go out of their way to maintain clear channels of communication with their customers. In this market sector, managers and promoters need to be extremely familiar with their customers' needs and purchasing preferences. More often than not, failure to maintain a robust connection with the marketplace translates into poor brand recognition and lackluster sales. By improving market awareness, small companies can often establish more meaningful customer connections than their competitors.

Marketing Collateral

Every piece of collateral your foreign insurance business creates is a tangible reflection of your brand distinctive and core values. Some pieces of collateral can be customized for recipients, while others serve a more generic purpose. Either way, you have a stake in making sure it gets into the right hands. For direct mail campaigns, premium mailing lists from established vendors can protect the value of your investment. It doesn't make sense to invest time and creativity in marketing collateral only to drop the ball on distribution. Without proper attention to distribution details, your foreign insurance business's investment in collateral will be pointless.

More Articles on Marketing

Ready to learn more? You may find these additional resources to be of interest.

Creating an Effective Marketing Strategy

Internet Marketing

Selling a Foreign Insurance Business


Conversation Board

What tactics have you used to market your foreign insurance business? We enjoy getting feedback and questions from you. Please post your thoughts below.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Ready to Start Your Own Foreign Insurance Business?

For those who want to open a foreign insurance business, here are some more appropriate better resources for you:

Starting a Foreign Insurance Business

Sell to Foreign Insurance Businesses?

If you consider foreign insurance businesses to be sales prospects, there's more useful information for you elsewhere on our site. Try these instead:

Selling to Foreign Insurance Businesses

Mailing Lists for Foreign Insurance Businesses

More Marketing Guides

If you are looking for marketing advice for a different kind of business, please browse our directory of marketing guides below.

Browse more marketing resource guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary