October 21, 2020  
 
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Marketing a Foreign Trade Zones Business

Small and medium size foreign trade zones businesses can compete and even outperform larger competitors. All it takes is the right marketing plan.

We recognize that the best foreign trade zones business entrepreneurs tend to possess solid marketing skills. However, capable marketing is elusive for many leaders in this industry.

A robust marketing plan cements your company's relationships with customers. With that in mind, it's important to leverage marketing as a path toward better customer engagement in your foreign trade zones business's planning process.

Generating Buzz

Never underestimate the value of good buzz with consumers. You've heard it said before: Word of mouth is the best form of promotion for products and brands. When you're promoting a foreign trade zones business, buzz is a critical consideration in the marketing mix. Businesses that target brand discussions need to be active partners in dialogue. With minimal effort, you can instigate conversations through social media and other communication vehicles favored by today's consumers.

Coupons

Think you know all there is to know about coupling? Maybe not, at least when it comes to using coupons for foreign trade zones business advertising. Percentage discounts, volume discounts, and bundling offers are standard coupon fare. Many foreign trade zones business owners leverage couponing to entice first-time customers to make initial contact with the brand. Coupled with other marketing techniques, a steady stream of legitimate coupon promotions can incentivize periodic customers to increase the frequency of purchases from your company.

Mailings

It makes sense for foreign trade zones businesses to participate in direct marketing. Direct mail has the advantage of delivering targeted messaging to qualified contacts within your company's market segment. At Gaebler, we advise small and medium-sized businesses to purchase mailing lists from reliable providers. Despite the added upfront expense, premium mailing lists are a smart investment if for no other reason than their ability to generate higher conversion rates.

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